Tips & Strategies

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3 Email Marketing Mistakes to Avoid

Fake incentives. Apocalyptic deadlines. Suspicious offers. We’ve all gotten that one vendor email that haunts our dreams and makes us want to double-check our entire campaign strategy. One particular instance comes to mind when I got an email that...

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5 Ways Content Marketing Improves Your Business

Do you ever feel like you’re not connecting with your customers, or not getting as many leads as you’d like? Despite your presence on social media and having a killer website, you’re still not getting the amount of traffic...

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It’s Time to Get Social: How to Grow Your Social Media Following and Boost Engagement

Social media is an essential piece in the puzzle of your overall marketing strategy. It helps businesses acquire new customers, increase brand awareness, drive traffic, and even boost overall conversions. However, just starting an account isn’t always enough to...

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How to Boost Your Email Marketing Results

Your subscribers receive more emails in their inboxes than ever before (we all do, really). Sending the same types of messages every week makes it more likely your audience will start unsubscribing. If you want to increase your engagement...

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# HashTag This!!!

Welcome to the world of hashtags. Also known as the pound sign to us old people. You might wonder what's with all the hashtags. Do I need them, what do they mean, and how should I use them? Hashtags...

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“I sell big banners that you can buy!!”

"I sell big banners that you can buy Those other companies can't deny" The Blue Focus is your one-stop shop for anything business related. We have also added big banners to our extensive list of options to promote your business. Banners...

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How to Make Sure You Are Ready for Google Chrome’s Upcoming Security Changes

Starting in July 2018, Google Chrome will be making some changes that will impact many websites, including the sites you and your clients use to run your businesses. In an effort to improve security and keep your personal information safe,...

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Is social media good for your mental health?

Just like anything social media, it can be good or bad depending on how you use it. There is a lot of talk about whether social media and its attendant devices are good for your mental health. Like a lot...

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9 Promotional Product Ideas for the Real Estate Industry

The real estate industry generates billions of dollars in revenue per year in residential, commercial, and industrial sectors. In such a vast landscape, real estate professionals have to compete for the business of home buyers, renters, and investors. One of...

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Shop Loyal, Shop Local

Why I shop loyal and local. We all see all the ads for the big box stores and buying online, in print, TV, and on the web. Why? Because they know how valuable your dollar is to their bottom line....

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