Today a funny thing happened. I did something I never do and went to a high school baseball game. I thought it would fun.
I am always one to be hydrated. So before I left the house I filled my free yeti like cup that I got from a local dealership where I purchased my car with ice and water. The cup had the dealership logo (which I thought was kinda cool) promotly embossed on the side. Was very surprised to see what a conversation starter it was. I met others who had used the same place as I had and due to the distinctive logo others who were curious as to where I got it.
It was then I realized the power of branding. Businesses need to get their name out there. It’s not just that I had an ice cold beverage but a conversation starter with people I have never met.
Which got my business mind going. We all had to hear about or see a business for the first time. Logo placement is everything. That’s why we have commercials everywhere. Even the super bowl. Not everyone can spend millions on a super bowl ad, but simple logo placement on just a cup can spark interest. Just my opinion. Look for the small business logos and further the American dream. That’s my thoughts for the day. Enjoy life and go watch a baseball game… lol

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