For most B2B markets, tradeshows are an obvious business investment. Similarly, (but in a league of its own) our industry treats tradeshows as an essential marketing medium. And while most of us know the ropes of tradeshow etiquette, some tangible advice on acing an upcoming promotional products industry event never hurt anyone.

Now that we’ve talked about how to prepare for a tradeshow, let’s switch gears and tackle the main part of the game – what to do during a tradeshow.

Follow a strategy

With a vibrant bustle of exhibits and an omnipresent chatter of colleagues, it’s easy to get overwhelmed at a tradeshow. Attention spans are even harder to manage when everything around you seems novel and deserving of your time. Before you know it, you’re racking up miles on your Fitbit, and somehow leaving each exhibit empty-handed.

Get social

Times are a-changin’, and social media is finding its way into the core of every industry.  As a matter of fact, tradeshows set the perfect scene for companies to get their name out there and connect with potential clients. Don’t miss the opportunity to jump on the buzz wagon by following exclusive hashtags and tweeting about your event experience!

Here are some noteworthy networks to explore:

Instagram – A picture is worth a thousand words, and with a visual channel like Instagram you can post the photos you take at the show to promote your business to anyone in attendance.

Facebook – Most companies use Facebook to advocate attendance to their upcoming tradeshow.

Collect Date 

This is a great time to gather the email, phone address etc of your potential clients.  One way to have a drawing or give away. Another is to collect business cards from other attendees.

Stand OUT

Make your booth a place that stands out and draws a crowd.  You could hire circus animals or a Ringmaster but if that isn’t in the budget consider a price wheel or food anything that will draw attention.

Mostly you will want to have fun!!!

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